LetsLearn.com - Our First Customer!

Discuss who is most likely to be your company's first customer.

Since we are based in Massachusetts, I suggest we start in this state, based on the following facts:

• A quick Internet search for statistics of Mass schools revealed that there are 1831 organizations falling under the public schools umbrella. http://profiles.doe.mass.edu/search/search.aspx?leftNavId=
• There are more than 100 colleges in Mass, making it the perfect area for startup.
• Moreover, which state is at the top of the college ranks? In other words, if we can be successful here, it will work to our benefit since we can leverage having the best colleges in the world in Mass, which can be considered a lead in the global education industry.

What does this customer typically buy?

College Students: These customers based in MA typically buy school related applications such as Connect+, Harvard cases, eBooks, etc. They also buy hardcover textbooks in the school bookstore or at off-campus book stores. This is not directly related to our product and service but when they start using these products they will need to have a good discussion group for a similar case but in another school or they might need a discussion with a subject matter expert for any particular field. They also might have questions/doubts etc. for which we can re-direct them to the appropriate tutor. The service that we provide is currently taking place in traditional mode where students and professors are limited to discussions only within their classes and at max within their schools. We will take it to another level by letting them cross the school boundaries.

High School Students: They typically purchase school supplies such as notebooks, pens, pencils, erasers, folders, binders, flashcards and rulers. They also spend money on school lunches and school events such as dances and high-school sporting events.

How do they buy it?

College Students: Faculty members and students typical buy the material mentioned from only the sources who own it. They also buy case solutions from websites like Cramster.com who only provide the solution to a problem which may or may be from a industry or subject matter expert. Also, Students do not have a platform to form groups and exchange ideas with each other on a specific case or topic. We are providing global exposure. Furthermore, They typically buy these products either with their hard earned money, which is generally not much or their parents purchase the products for them.

High School Students: Typically their parents purchase these products for them since most high-school students do not have a job. If they do have a job, they do not make enough money to spend on these things.

How do they become aware of it?
Students and faculty members typically become aware of the products and services from schools, peers, seminars, networking events, career fairs, social networking websites, and blogs and web searches.